We started reading labels.

After two miscarriages, Sarah changed everything — her diet, her lifestyle, the products in our home. We became the couple who read every label at the grocery store. We learned quickly that what goes in your body matters. It took us a little longer to ask the same question about what goes on it.

Two daughters. Twenty ingredients we couldn't pronounce.

We had our girls — now 5 and 2 — and every morning became a negotiation between protection and trust. We'd spray them down with sunscreen that had 20+ ingredients and cringe. We were protecting them from getting burnt while putting a chemistry lab on their faces. It didn't make sense. 

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So we built it ourselves.

We went back to first principles. What does a face sun stick actually need? A UV filter. A nourishing base. A carrier for smooth application. That's it. Non-nano zinc oxide, grass-fed tallow, coconut oil.

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Three ingredients. That's it. 

How we use it. 

There’s nothing better than being out in the sun. We’re at our best when we’re outdoors and staying active—whether that means walking, hiking, biking, playing soccer, or just finding any excuse to get moving.

We don't slather Moomee on for a 10-minute walk. We do apply before soccer practice, the playground, the beach — anywhere where we'll be outside long enough to burn.