We made this for our girls.
Moomee started in a kitchen in Granger, Indiana — two parents reading labels, asking questions, and eventually deciding to build the answer themselves.
Elwin, Sarah, and the two reasons Moomee exists. Granger, IN.
Why we stopped waiting for someone else to build it.
This isn't a brand that started with a business plan. It started with two parents who couldn't find a sunscreen they trusted on their kids' faces.
"Read the label. We'll wait."
THE BEGINNING
We started reading labels.
After two miscarriages, Sarah and I changed everything — our diet, our lifestyle, the products in our home. We became the couple who read every label at the grocery store. We learned quickly that what goes in your body matters. It took us a little longer to ask the same question about what goes on it.
THE PROBLEM
Two daughters. Twenty ingredients we couldn't pronounce.
We had our girls — now 5 and 2 — and every morning became a negotiation between protection and trust. We'd spray them down with sunscreen that had 20+ ingredients and cringe. We were protecting them from the sun and putting a chemistry lab on their faces at the same time.
We looked for something better. Something we could actually read. We couldn't find it.
THE DECISION
So we built it ourselves.
We went back to first principles. What does a face sun stick actually need? A UV filter. A nourishing base. A carrier for smooth application. That's it. Non-nano zinc oxide, grass-fed tallow, coconut oil.
Three ingredients. Every one on the label. You can read the whole thing in under 10 seconds.
THE STANDARD
We use this on our kids. Every day.
That's not a marketing line. It's the only standard that matters to us. If we wouldn't put it on our girls, it doesn't ship. And everything we claim — every test result, every ingredient source — gets published. Nothing hidden.
OUR COMMITMENTS
What Nothing Hidden Actually Means
Full ingredient transparency
Every ingredient on the label. Full INCI published. We'll tell you what's in it, where it comes from, and why it's there. No exceptions.
We only claim what we can prove
SPF testing is in progress. We won't put a number on the label until independent lab results confirm it. When they do, we'll post them here.
We talk to every early customer
Our first 1,000 customers get a personal call or text from Elwin. Not an automated flow. An actual conversation. We want to know what you think.
THE TEAM
Small team. Big standards.
Four people who care about getting this right — from the formula to the first customer call.
